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ABOUT SECOND MORTGAGE
Well you’ve come to the right place. For over 10 years, David Yuzpe has been helping people just like you find the ideal mortgage for your lifestyle and financial needs.

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Apart from good and sensible elements of design, there is one crucial aspect to a website that will not only please your client, but get more potential clients knocking on your door as well: content. In a previous post, we discussed the robes of King Content that is design, and how it makes all the difference. This time, we’re switching focus to the reason for design in the first place.

“Content precedes design. Design in the absence of content is not design, it’s decoration.”— Jeffrey Zeldman

It couldn’t be truer of designer, writer, and publisher Jeffrey Zeldman in stating the importance of content. One of the reasons we put up websites for our clients is that they have information to share. They have content to present. And they are doing it with our help as designers.

Yet our efforts as designers will not be sufficient without the help of those who will manage for us what we will design, that is our writers and web copy editors. And still, to work with them efficiently, what we need all the more is something they can’t offer: our client’s information.
How do we then, as web designers together with our writers and copy editors, gather the information we need from clients?

1. Be clear about what you need. Ask your client what their business is all about, what their market is all about, and how they intend to reach out to their market through their website. These are basic, but so basic they are often overlooked. This will spare your team the excess energy required at guessing what both your clients and their clients will possibly be pleased with.

2. Communicate personally as much as possible. E-mail may be a good medium to communicate with a client, but set a personal meeting with them as much as possible, because there are things you learn, pick up on, and discover about them when you’re actually with them. This can help you in deciding how to visualize the feel of their company on their website.

3. Collaborate with your writers and copy editors. While both of you may be knowledgeable about your client, you may have diverging ideas as to how to execute the website itself. While you’re considering a layout with short blurbs for previews of an article, your writer may be conceptualizing just a short one that needs no opening blurb or introduction. Or while you’re cooking up ideas for infographics and photographs, your writer may be thinking of people to interview and narrative strategies for a riveting article about the client. Finally, your copy editor may have trouble interpreting the layout or the text, or their ultimate incompatibility together, and your final output may result in an inevitable need for a major change just the night before deadline.
Work closely with your team. It will spare you heartache, energy, and sleepless nights. Besides, you are called a team for a reason.

This highlights the importance of collaboration within your own team and between you and your client. Information often gets lost or is changed in transformation, so it’s important to be able to acquire and manage it well. Further, it is something that will render your unique, individual roles in the project more important and crucial.

Remember, without a clear idea of where your client is coming from and where they’re headed, it’s almost impossible to tailor-fit a website for their purpose, and one that will stand out at that—which is what you’re client’s with you for.

Quote source: http://designwashere.com/80-inspiring-quotes-about-design/

First of all, the Russnino Website is finally up and running completely. We’ve filled out the pages’ sections, so check them out right now and see if there are any services you’d like to avail of.

Now, a question to ponder: why design? Why prettify something whose substance is still more important? For those who claim that content is king, the question may ring loud: what is the point of design?

There is a history explaining how the art of design came about with the dawn of industrialization and capitalism. When products began to be mass produced, the need to sell them was born – the field of marketing, you could say. With this came design, and not only design in terms of two-dimensional artworks containing words and decor that conveyed a message, but that of products as well: containers, packaging, and the products themselves (quilts, cups, chairs, etc., just to name a few). Of course, in order to sell something or for a person to purchase a product, it has to look good, doesn’t it?

This partly explains what design is. Design is the meshing of form and function. It is the art of presenting information in a creative way, and also in a way that guides viewers to the point it wants to make. It is the art of creating products with a body that immediately (in most cases) informs viewers what it is for, and how it is used.

Take a restaurant menu, for example. Menus incorporate design in that it presents its information – the type of food (appetizers, main course, desserts, and drinks) and its corresponding price – in a way that allows its hungry customers to easily find what they are looking for, whether or not the restaurant has the dish, or even whether or not it – assuming it is available – falls within their budget. Without great design, it would be difficult for customers to find what they are looking for, and in worse cases it may force the really hungry ones out of the restaurant and in search of one where there are reader-friendly menus. In this case, then, reader-friendly menus refer to those with great design.

The point of design, first and foremost, is to get attention. But this is only because without claiming attention, those it is intended for will not get to its most important element: its content; its message. To those pondering then the purpose of design when content is king, well, without design the king will be missed – overlooked. Perhaps ignored, even. Now that we’re using this analogy, let’s put it another way: without his robes, his throne, and the posse of guards and advisers that trail him wherever he goes, the king could easily be mistaken for a commoner. Or worse, a pauper. Hence the need for great design. After all, if one’s content is as king as it is presumed to be, why not roll out the best red carpet and the most luxurious robes and present it the way it deserves? Such is the purpose of design.

This is a very important skill in Design and Graphics. You need to be able to communicate with pictures as well as words and to effectively do this you should be able to sketch. Straight lines are always a problem and should not be done with a ruler….sketches with immaculate straight lines look very clinical and unattractive.

Practicing to do straight lines is a necessary exercise.

Using an HB pencil (or softer) draw a block of about 20 horizontal lines, each one about 75mm long. Try to make sure they are as straight and as parallel as possible. Do several blocks until you have mastered that technique.

Now, without turning the page produce about the same number of blocks of VERTICAL lines. Make sure that these lines are all as equally spaced and perfect as the first blocks undoubtedly are!

When you are happy about pencil control then try drawing lines at ‘right-angles’ to each other. Start by drawing one vertical line and then draw a horizontal line that joins at the corner. Try to start with a horizontal line next and then add the vertical line….The final stage of these exercises is to continue the right angle drawing until you have made rectangles and squares.

Before you move on be sure that you are able to draw regular square and rectangles with ease.

Now finish off your design by using the skills you has developed to draw circles and ellipses. Start by adding marks half way along the edges of your small boxes already drawn. Link these marks with smooth curves. You should be able to draw even circles and ellipses.

Now try drawing a camera, a radio or a clock .… this shouldn’t be too difficult as it these shapes can simply be made up of boxes and circles.
Alternatively you could draw a radio. Remember to keep your pencil sharp and try to draw the lines as quickly and smoothly as you can.

Add speakers to the radio or a lens and a flash to the camera … get sketching . . . .